Routing: This refers to the way multiple shows are looped together by an agent or promoter to make geographical sense. Agents hate nothing more than to be challenged by someone on a venue when you haven't finished organising a tour. You don't have to physically fight anyone but it is psychological warfare! The person ahead of you in the queue then has 24 hours to confirm their show or else the challenger gets the date. If you want to confirm a show and you are 2p or 3p or even 4p, you put in a challenge. Agents will hold a few nights at a time at each venue whilst they piece together a tour. If you are the 2p, it means someone else is holding that venue ahead of you but they haven't fully confirmed it. If you are the 1p, that means you are the first person holding that venue for a specific day. Pencils is a queue system venues use to denote availability.
#Jargon file not even wrong free
An agent will ask the venue or promoter to "send the avails for 16-25th June please" and that means they are asking what nights the venues are free and not booked! This means the minimum fee will be £400 and you will walk out with 80% of the profit after costs are deducted from the total made.Īvails: Short for availability. You'll see the offer written for example as £400 vs 80%. Versus Deal: Took me a little while to get the hang of this but this is a type of deal that is done between an agent and a promoter where the band gets a basic fee (called a guarantee) and then gets a percentage (normally 80-85%) of the profit made from ticket sales - after all the costs of putting on the show are taken off the total profit. I personally spent a good few days wondering why question 4 was such a big deal to everyone. If you land a job at a major label, you won’t be there a week without hearing some reference to it. Traditionally Q4 (Oct-Dec) is the busiest period of the year for music, with many labels and retailers looking to capitalise on the commercial benefits of the pre-Christmas period. Largely used by big record labels, it’s a way to divide an annual release schedule and track, plan and execute album campaigns accordingly. If you can achieve a decent average ROAS from your platforms, it’s great leverage for attracting potential marketing partners and amplifying your product even more.ĭenotes a quarter of a year. The higher the ROAS, the better - proof that your messages are connecting with your audience and generating strong sales. It basically tells you how effective the advertisements you are running are. It’s a performance measure that tracks how much revenue you are making off your paid advertising campaigns. Used frequently by marketing teams when requesting assets or copy for digital or print campaigns, for example. Seems pretty straightforward but it’s used everywhere as a simple hard deadline.
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